When it comes to web design you have to portray a professional image. Your clients are hiring you to display their business in the best possible light. If you’re not able to do this for you and your services, there’s very little chance you’ll be able to do it for them. However, it doesn’t take an awful lot of effort to change this and start impressing your web design clients.
Give Away Something Free or Unexpected
As a web designer there are many valuable services and products you can give away free that don’t cost you anything. If you give something to a client or potential client for free it immediately sets you apart from the competition. It’s also an excellent way to build trust. Some examples of products and services you can giveaway for free include the following:
- Current website audit.
- eBooks or reports.
- Free phone or Skype consultation.
- Setup social media accounts.
- Hosting for a certain period of time.
These are just some products and services you can giveaway for free. Every client is different so use your imagination and choose something that will be of value to a specific client.
Always Present Yourself in a Professional Manner
When you’re designing a website for a client, clients expect you to have a professional approach. Many web designers often wear casual clothes when they’re working. However, when you meet client’s face-to face you should dress appropriately. Always dress smart and remember each meeting with a client is a business meeting.
How you present your business and your work is just as important. Some web designers don’t follow their own advice when it comes to marketing themselves. Simple things like professional business cards, flyers, brochures, Show Case Creative presentation folders and other branded items will enhance your image in the eyes of your clients.
Demonstrate Previous Work and Results
Many clients are demanding and want proof that a website is worth investing in. This is where testimonials and case studies of previous work are extremely powerful. If you have completed work for other clients and they are getting positive results, you can showcase this to new clients. Just make sure your other clients know you are doing this. Demonstrating previous successes can be the difference between losing a potential client and getting a lifelong customer.
Keep Your Client Informed
A client should know exactly what they are paying for and why they are paying for certain services. Unfortunately many web designers keep their clients in the dark about what they’re working on.
However the client is an expert in the industry they work in. This means they can add a lot of value to the web design process. For example they will be able to quickly write suitable content alongside a web designer or copywriter for their website.
From the start, you should draw up a plan that details each step required to build the client’s website. This way they know what’s expected of them and will have a greater understanding of the web design process.
When you meet with a potential client, you have to earn their trust. You will be their online representative so it’s vital that you make a great impression from the start.