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Tag: SEO

How To Optimise Your SEO In 2017?

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On April 17, 2017

In Tutorials

If you are running a small business, it’s not always easy to make the most of your SEO opportunities. If you have the money to invest there is a wide range of SEO packages out there, which enables you to get valuable help from professionals. But, what if you want to make strides in your SEO on your own – at least to start with?

The good news is that there are ways of optimising your SEO that you can take a look at yourself. Remember that it’s important not to put too much pressure on yourself. You will probably not start to see any tangible benefits for your efforts for around four to six months. Here are some tips to get you started off in the right direction.

Good content is vital

The importance of good content is high from just about every angle of marketing. The Internet continues to become an increasingly competitive environment. If you do not provide visitors to your site with high quality and engaging content, they will simply go elsewhere.

From an SEO point of view, ever since Google Panda became a reality, in 2011, the quality of content has been part of Google’s algorithm. If you do not ensure that you have good content on your website your search engine ranking will be adversely affected; it’s as simple as that.

Mobile optimisation should not be neglected

Putting aside search engines for one minute; if your website if not optimised for mobile use, you risk losing out on a substantial potential audience. The impending arrival of Google’s mobile first indexing makes this optimisation even more important. When mobile first indexing arrives, Google will use your mobile web presence when it makes decisions regarding your search engine ranking. You can see that mobile optimisation is important from both a customer experience and SEO point of view.

Why paying attention to good navigation is vital

Customer experience is again an important factor, when it comes to ensuring that your website navigation is clear and straightforward. People should be able to access the information they need by simply clicking a call to action, or selecting a topic from a well-constructed homepage menu. If they are not able to do this, they are likely to become disillusioned with the experience and there is a good chance they will look elsewhere.

Navigation is also an important part of SEO optimisation. If Google is able to recognise the connections between the pages of your website you are more likely to secure a higher ranking.

As you can see, the SEO tasks you should concentrate on in 2017 and beyond, are also important when it comes to user experience. People tend to think of SEO and user experience as disparate concerns, but this is definitely not the case. If you pay attention to the areas of SEO we have identified, you will also be helping to improve the user experience of your website.

Four Top SEO Tips For First Time WordPress Users

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On March 15, 2016

In Tutorials

wordpress-logo

If you are setting up your first WordPress website or blog, it can be very easy to become overwhelmed with making sure that the site has an awesome theme, is responsive to different devices, has a great navigational system and so on. But the harsh truth is that Google, Bing, Yahoo and the likes really couldn’t care less about your pretty design – the search engines take some design elements into account, but the deciding of where you land in the rankings is ultimately down to SEO. The following tips are those that many WordPress first-timers overlook when it comes to their site’s SEO, resulting in poor search results and not much luck for their site when it comes to traffic.

Content is King

You’ve probably heard the phrase ‘content is king’ thrown around on the internet in various blog posts and forums, but the fact is that it’s actually true. Good quality content is the ruling factor of any SEO strategy, and using high-quality content marketing strategies is also one of the most effective ways to drive traffic to your website or blog. However, when using content for SEO it’s vital that you don’t write the content for search engines. This can be quickly picked up by crawlers and could do you more harm than good. Instead, write your content for visitors first and foremost.

Name Your Images Wisely

Google and other search engines also take images into account when it comes to calculating where you stand in the rankings. Because Google displays both images and text on its search results page, it draws on relevant images in the post itself which are linked to the corresponding page on your site. Instead of using generic names for images such as image.jpg, use keywords that are relevant to a specific subject.

Choose an SEO Friendly Theme

There are literally thousands of WordPress themes out there to choose from, both from the selections offered by WordPress themselves to others created by third-party designers. When you’re searching for the perfect WordPress theme for your site, it’s important to take more into account than simply the way it looks. Some themes use a lot more code than others, meaning that search engine crawlers will need to wade through the source code in order to find the relevant content. The more code a theme has, the less content and keyword density. The performance of a website is an important factor when it comes to ranking, making fast performing themes amongst the best to choose from.

Use Social Networking

Adding your posts to social networks such as Facebook and Twitter is another effective method of improving the SEO of your WordPress site. If you’re unsure of how to use social media effectively for SEO, Digital Marketing NY agencies can help. When updating your social media, don’t just link to your own posts – promote other posts and sites which you like as this will gain you respect and more importantly, links back to your site.

Do you have any great SEO tips to add? Leave a response in the comments.

Top 5 Best SEO Plugins For WordPress

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On May 13, 2015

In Plugins

WordPress is a website which offers you free services for creating your own website or your own blog. It is a very good CMS platform that gives you the capacity to easily publish, edit, modify content, organize and delete digital information from a main interface and it has free hosting and support. WordPress offers many free customizable designs and themes for its users. It has many easy to use features that comprise of the SEO plugins that help you in boosting you SERP rankings. These SEO plugins are what makes WordPress function for its millions of users.

There are many kinds of SEO plugins for WordPress. However, not all of them function in the same way. Some have specialized uses for whatever issue you might encounter in boosting your SERP. These different SEO plugins may offer you different services for certain concerns of using WordPress. All you need to do is choose WordPress on-page optimization services, tools and plugins best suit your needs. You can work with free or premium SEO plugins, however, some paid or premium plugins may work better than free ones.

WordPress SEO by Yoast

WordPress SEO By Yoast

WordPress SEO by Yoast is one of the wholesome plugins for working with WordPress. This plugin handles and takes care of almost every aspect related to SEO’s in yourWordPress blog. It offers many features that you can use for your different needs. With Yoast, you can control the indexing of your blog, you can handle Meta values for homepage and single posts, Google Authorship, create a sitemap file for import and export functionality and have Social Integration.

Social SEO (Pro)

WordPress Social SEO Pro

This plugin is a paid SEO plugin for WordPress. This particularly helps in boosting SERP ranks for blogs by targeting social SEO. It provides complete social media optimization and gets your site a Google Authorship and Publisher Status quickly. It integrates Social media into everything they which helps the user to have greater range in presence with social media and sites. It offers the user open graph tags, different Meta cards including Twitter and many other tags that help your blog to have a better optimized Social SEO.

All-In-One SEO

All In One SEO

All in On SEO Pack is a similar plugin with Yoast that offers a variety of features for your work in WordPress. Just like Yoast, it provides services for your different needs. The difference however is that All in One SEO Pack offers Google analytics support and also specialized SEO support and integration for e-commerce websites. It has optimizes navigational links and advanced conical URLs. It automatically adjusts your title for better search engine coherence. It also avoids publications with similar content found on WordPress.

Google XML Sitemaps SEO

Google XML Sitemap

One of the most common problems that arise that you can encounter in WordPress is the issue of facing a 404 error. Google XML Sitemaps plugin guides search bots into links that are not dead. It optimizes working URLs and helps your WordPress avoid certain dead links and such. Google XML Sitemaps makes an XML sitemap which guides search engines to better index the contents of your website and better understand its structure. It also automatically alerts and pings search engine bots when you successfully publish new post about new content on you blog.

SEO Friendly Images

One of the necessary things to do in WordPress is updating images with proper ALT and TITLE attributes for SEO needs and reasons. It introduces your image files to different search engines, which optimizes the connection of a user search for a certain image. This determines the match for the search and the accurate and proper picture.

2015 Best SEO, CRO And Social WordPress Plugins

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On March 30, 2015

In Plugins, Showcase

When someone says that their site is hosted at WordPress, it speaks for itself. You are sure to come across a site that is elegantly laid, sophisticated in its own right and unlike any other you may have encountered on the web. Additionally, the siteoutlay is extremely fluid, easy to use, with just enough icons and options. But to get the combination right can be a bit of a struggle.

WordPress alone plays host to over 74 million websites, these also include some very famous news, fashion and various hobby sites. Now for such a popular platform, it is only justified that you have plugins that takes care of every little detail, leaving you, the webmaster, to choose from over 36 thousand plugins. This, although amazing in every way, can get vey overwhelming, when you have to scan through, for the ones that you would probably and most definitely need.

So when you have such a conundrum, what do you do? Well, there is a simple solution to it – the infographic set up by setupablogtoday.com. The infographic is a great tool for those looking for SEO plugins for WordPress, CRO plugins and Social Plugins. Each category boasts the top plugins, with star ratings and a small description for each plugin, making it extremely easy for you to make the final choice while another cool piece of information that the infographic shares is the popularity of the plugin, in terms of how many people have used it thus far.

So if you are looking to create your blog and are in the need for some help with your plugins, why not try the infographic. The best part about the whole thing  is that its simple and straight forward, giving you the information without you having to read a whole lot of junk or getting bummed by technical jargon. It’s just the information you need in just the right number of words!

2015-best-wordpress-social-media-plugins

Reviewed – WordPress SEO By Yoast

By

On September 13, 2013

In Plugins, Tutorials

Although WordPress offers plenty of plugins for search engine optimization, but the question counts at a place that among those huge list which one is the best. There are plugins which are meant for different purposes – whether just only setting up basic on-page optimization or something more – but the one which grouped together all features at one makes a perfect choice and this is on what we planned to review today.

WordPress SEO By Yoast - 1

The plugin name WordPress SEO by Yoast. This is the most complete WordPress SEO plugin which one ever noticed and experienced with it. It includes everything ranging from snippet preview to page analysis as well as advanced settings, like canonical URLs, indexations and redirects. In short the plugin comes as a complete package for one who wants to have their site or blog SEO better and over the top it comes totally free of cost.

Important Features

  • Post titles and meta descriptions – The feature will allow you to set titles and meta descriptions for a post, page, homepage, attachment and taxonomies and special pages. Also, if in case you have no idea how to do that it gives you a hand, allowing to Force rewrite titles.
  • Breadcrumbs – The feature is good for both navigation and SEO. It let you change the taxonomy of your breadcrumbs titles, for individual post or pages.
  • Permalink clean up: The feature will allows you to optimize your permalinks. All you have to take care that the links will back onto specific pages on your site use the permalink that you want.
  • XML Sitemaps – The sitemaps allows webmasters to inform search engines about pages on their sites that are available for crawling. The feature also allows you to keep certain taxonomies listed out of your sitemap and uses an XLST stylesheet.
  • RSS – The feature will automatically add content to the RSS.
  • Import and Export – The feature will allow you to duplicate on other sites what you have accomplished.

WordPress SEO By Yoast - 3

Installation & Configuration

Installation

  • Head over to your WordPress admin panel and install the plugin named WordPress SEO by Yoast
  • Go to Plugins > Add New > Search for WordPress SEO By Yoast
  • Install it and then activate it
  • On activation, you will notice the left side menu, where you will find a whole new panel name SEO

WordPress SEO By Yoast - 2

Configuration and Understanding Dashboard

  • Titles Settings – You can set the default Page or Posts titles. Each new page or post gives the search engines fresh content.
  • Indexations – You can set which section of the site to be indexed by the search engine and which not.
  • Social – Adds Facebook OpenGraph meta data.
  • XML Sitemap – On enabling this, you need not to submit a regular sitemap to Google or Bing every time you change your content or add new pages/posts, it automatically pings Google, Yahoo or Ask.
  • Links and Permalink – This allows you to set the permalinks and the URLs.
  • RSS – Automatically add content to your RSS.
  • Import or Export SEO Settings – It allows you to import or export SEO settings

WordPress SEO By Yoast - 5

Summary & Review

The plugin is the best choice if one thinks for SEO. It gives site’s admin a lot of control over their site`s SEO architecture. Not only this, but it will let you control XML Sitemap, canonical, permalink and indexation controls. Overall, SEO by Yoast is not for everyone but in actual it is for the one who is having some SEO knowledge at least.

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WordPress And SEO – Common Mistakes And How To Improve Them

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On July 22, 2013

In Plugins, Tutorials

JustWP - XML Sitemap

Done with design and development of your next big WordPress website, but what still makes your website away from making big in REAL. You did even made hundreds or even thousands of websites – for you or for your clients – but unless and until a proper steps toward understanding search engine optimization (or SEO) of your WordPress website – your website, or in better the hard work is nothing but just a framework in front of the whole world.

Unless and until you have all the SEO things at right place, Google and other search engines takes a harsh stand in learning about both your website and what you are doing. With this article, I tried to work and discuss on things which do often find and notice as common WordPress SEO mistakes. Moreover, I did also provide the solution by which one can improve them themselves.

Mistake 1: Title and Meta Description Missing On The Homepage

Oops, designed a huge awesome amazing website and forgot to add the title and description about it. You do understand well that what your website is, but search engines don’t understand it. Title and Meta Description are the core of SEO and it’s very much important to have it on the place as it not only helps search engine understand your website but also lets visitors explore your website better.

Mistake 2: XML Sitemap Or Sitemap Index

An XML Sitemap or just a regular HTML Sitemap Index will let search engines find well that what pages and posts are there on your site. Having the sitemap on board will make the job easy for search engines to first crawl and then index them. Your sitemap can be either a computer-language file or just like the regular page, displaying all the content links – basically pages and categories of your website.

Remember here if you have got huge content base – mainly if you are running a blog or an internet magazine – then opting for a sitemap index will be the better option. It’s highly recommendable to have an XML sitemap on your site while also you can use a plugin for generating the one for your WordPress website.

Plugin: XML Sitemap & Google News Feeds

The plugin will create feeds dynamically which will comply with the XML Sitemap and the Google news sitemap protocol. Moreover, it’s a multisite compatible plugin.

More Info | Download

Mistake 3 – Robots.txt

Just like XML Sitemap, Robots.txt is another important file of your website which do plays a very vital role for your website SEO. Robots.txt is a file by which you give search engines, like Google and other instructions on which file in your website to index and which don’t. Although there is no compulsion to have robots.txt file in place but it’s one of best SEO practice which even can’t be neglected.

Plugin: WP Robots Txt

Although WordPress, by default, have a simple robots.txt file, will dynamically generate robots.txt file within your WordPress site. But, you do might require more and for which the plugin will help you out. The plugin will add an additional field to the “Privacy Settings” admin page.

More Info | Download

Suggested Readings:

Best WordPress Plugins For SEO And Usability

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On July 17, 2013

In Plugins, Showcase

Once you done with installing the WordPress and includes all basic functionality to improve your site, it’s highly require to go more into depth and understand that what your WordPress site demands more in terms of both SEO and usability. You do find many of plugins out there which may helps you out in one-to-many ways, but still unless and until you heard from something well in front you too get confused easily with which one to go for. Here, with this article, you will find best WordPress plugins for SEO and usability which are available for free.

WordPress

Lightbox Plus ColorBox

The plugin implements ColorBox as a lightbox image overlay tool for WordPress. It permits users to view larger versions of images without having to leave the page on which they are at the moment. The plugin able to add easily to WordPress gallery images, display simple slide shows, video, forms and external content in overlays.

More Info | Download

Use Google Libraries

The plugin allows your WordPress site to use the content distribution network side of Google’s AJAX Library API, instead of serving these files from your WordPress install directly.

More Info | Download

Simple URLs

The plugin works as a complete URL management system which allows you to create, manage and track outbound links from your site by using custom post types and 301 redirects.

More Info | Download

Widget Logic

The plugin works as an extra backbone for every widget in use, giving an extra control field called as the “Widget logic.” The plugin lets you control the pages which the widget will appear on; letting you use WP’s Conditional Tags or any general PHP code.

More Info | Download

RB Internal Links

Although the plugin has not been maintained from over 2 years now, but still it’s worth a shot to try and use for your WordPress site. The plugin lets you link to posts and pages within your blog using shortcodes, which are similar to a wiki or a CMS with a best part is not to remember full URLs, post ids or slugs with the WYSIWYG.

More Info | Download

Members

The plugin provides an extended support that let you give you control over your blog. In short it’s a user, role and content management plugin which was built to make your WordPress a more powerful CMS.

More Info | Download

WordPress SEO by Yoast

The plugin lets you improve your WordPress SEO by having a fully optimized WordPress site using the WordPress SEO plugin by Yoast. The plugin is one of the best WordPress plugin ever created.

More Info | Download

W3 Total Cache

The plugin allows you to have an easy Web Performance Optimization (WPO) using caching: browser, page, object, database, minify and content delivery network support.

More Info | Download

Also See: WP Super Cache Vs W3 Total Cache – Which One You Choose?

NextGEN Gallery

The plugin provides a powerful engine for uploading and managing galleries of images, with the ability to batch upload, import Meta data, add/delete/rearrange/sort images, edit thumbnails, group galleries into albums.

Not only this, but it also provides two front-end display styles (slideshows and thumbnail galleries), both of which come with a wide array of options for controlling size, style, timing, transitions, controls, lightbox effects.

More Info | Download

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