All In One SEO

When the end of the year approaches, how does your enterprise respond? SEO consultant and entrepreneur Charles Floate has some ideas for how to look at the final days of the year from a business perspective.

Analyze the Good and the Bad

Determine what you want to repeat in the upcoming year and what you definitely don’t want to do again. Then you can get to creating goals and plans to make those things happen (or not happen.) This is going to be an introspective look at your company and the inner workings that make it all function. In every corporation there are things that go smoothly and other things that total flops. Therefore, you shouldn’t be down about yourself for failing in some areas and excelling in others. Life is all about balance, and that includes your working and professional life! If anything, use the reflection of the past year to thank your business partners and employees and brainstorm ideas for the new year. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can help you clearly identify elements of your business.

Develop the Strategies for Those Goals

A great team-building or team-strengthening activity can be developing a master plan of goals and strategies for the upcoming year. Depending on the size of your company, you may divide employees up by department or performance area. Whatever you choose to do, make sure that everyone is on the same page, because when you establish goals and plans together, you are less likely to succumb to miscommunication and office outrage! Bestowing employees with certain tasks makes them feel more important and gets them excited to blow the competition away in the new year.

Check Out Others’ Performance

Take a gander at the competition and see how things panned out for them this past year. Who came out on top and who faltered and floundered? Taking a look at other professionals and companies in your field will provide further insight and give you some ideas about what to do and not do in the new year. Remember that this isn’t a time to compare yourself and put your brand down; rather you should become inspired by the achieving companies and see the less successful businesses as examples of what not to do. There is not comparing here, just intense study. Don’t be intimidated because some friendly competition never hurt anyone! If you need more insights about reflecting on the past year, check out