It is imperative that your business gets the kind of publicity and awareness that will bring target customers and clients to you. Marketing and advertising have gone way beyond what it used to be. We are now in an era where relevant information is the most important tool to promote your products and services. If you want to become an authority in your field, you need to provide your target audience with the kind of information that will help them achieve their goals. One of the best ways to provide them with this information is through blogging. Your company blog could as well become a platform to advertise your products and services. Thinking of how to create a blog for your business? Here are some reasons why you should;
Marketing
A blog for a business is a great marketing tool. With a blog, a business can begin to promote relevant information about their products and services to their target customers. A business can use interesting content to create compelling experiences about a product or service. You can use fictions, funny videos, comics to advertise something on your blog. As a business, frequent updating of the blog will attract new customers and clients. When readers see how consistent you are, they will patronize you. The blog could be used to drive traffic to the business.
Sharing information
Most companies and organizations are beginning to go into corporate blogging. This way, they can write about happenings in their industries, they can introduce new products and services, they can also write about their own endeavors and success, write about awards they’ve won, projects they’ve handled and the likes.
Feedback
Apart from being a platform for information dissemination, a blog can also serve as a platform for getting feedback from clients and customers. A blog could be used to engage customers, ask for their ideas and opinions, and get their feedback about products and services. On the blog also, interaction and engagement could be emphasized and leveraged on. If your business has a blog, you could run competitions and contest for your fans. This will help create a strong bond between your business and your followers.
Crisis Management
At times, businesses get into messy issues. These times need to be handled well, accurate and timely information need to be sent out so as to stem the rise of grapevine. Perception is very important in the business world, and perception is formed from information gathered. Hence, in times of crisis, the blog serves as an official and proper way to pass information, explain things from the Organization’s point of view. With a blog, the organization can then begin to push out materials, press releases, official statements that will help journalists and the general public understand the matter and form intelligent opinions.
Data Bank Building
Every business wants to have a list of potential clients and their details. A goal of any serious business sis to have the contact details of potential clients in your industry so that they can be marketed to. One way businesses have been achieving this is through blogging. With blogging, businesses can create content that will make the readers/followers hungry for more. This done, the readers are then led to fill an online form which tells them they can always get awesome content regularly if they subscribe. This way, the details that were filled gets to the hands of the Organization, which can then use it for marketing, though subtle and covert marketing is what should be done.
It is highly imperative that a blog is created for your business. It is a very effective and inexpensive way to tell your story, pass information and market your products and services.
Best Comments Plugins For Your WordPress Blog
By The Editorial Team
On February 25, 2015
In Plugins
While we work on adding one-to-more things in our WordPress posts, commenting also plays a very important role as commenting helps in one to engage more and more people in one single go all together. Here in this article I have showcased the best of comments plugins for your WordPress blog.
Comment Contest
The plugin allows you to manage contests on your website. This plug-in draws all comments in a specific post and show you the winners.
More Info | Download
Comments – WordPress plugin by Vicomi
The plugin is a free comment platform with a new cool, stylish graphic interface that replaces your default WordPress comment system.
More Info | Download
cformsII – contact form
The plugin is the most customizable, flexible & powerful ajax supporting contact form plugin (& comment form).
More Info | Download
Muut – Commenting and Forums Re-Imagined
The plugin represents a complete re-imagination of what internet discussion forums and commenting should be like.
More Info | Download
SEO Super Comments
The plugin turns your comments into new pages.
More Info | Download
WP Ajaxify Comments
The plugin hooks into your comment form and adds AJAX functionality – no page reloads required when validating, posting or updating comments
More Info | Download
Facebook Comments by Vivacity
The plugin enables Facebook users commenting on your site.There are options for enable Facebook comments on posts/pages/home and also you can control accessibility of it on pages of your website.
More Info | Download
Featuring CountComments
The plugin counts the number of comments for each user, who has been logged in at the time of commenting.
More Info | Download
Comment Guestbook
The plugin add a guestbook page which uses the wordpress integrated comments.
More Info | Download
CommentLuv
The plugin reward your readers by automatically placing a link to their last blog post at the end of their comment.
More Info | Download
Disqus Comment System
The plugin replaces your WordPress comment system with your comments hosted and powered by Disqus.
More Info | Download
Livefyre Comments 3
The plugin centralizes conversations from around the social web back to your site, and encouragwa engagement between readers on your site to build community around your content.
More Info | Download
WP Disable Comments
The plugin allows administrators to disable comments, trackbacks and/or pingbacks on a site or a network.
More Info | Download
Facebook Comments
The plugin makes it easier for you to setup, administer and customise Facebook comments from your WordPress site.
More Info | Download
Comment Redirect
The plugin redirect commenters who just made their first comment to a page of your choice.
More Info | Download
CommentPress Core
The plugin allows fine-grained commenting in the margins of a text. Use it to annotate, workshop or debate a social text in a social context.
More Info | Download
Social Login, Social Sharing, Social Commenting and more!
The plugin let your users log in, comment and share via their social accounts with Facebook, Google, Amazon, Twitter, LinkedIn, Vkontakte, QQ and over 25 more.
More Info | Download