Tag: Search Engine Optimization

How To Optimise Your SEO In 2017?

On April 17, 2017

If you are running a small business, it’s not always easy to make the most of your SEO opportunities. If you have the money to invest there is a wide range of SEO packages out there, which enables you to get valuable help from professionals. But, what if you want to make strides in your SEO on your own – at least to start with?

The good news is that there are ways of optimising your SEO that you can take a look at yourself. Remember that it’s important not to put too much pressure on yourself. You will probably not start to see any tangible benefits for your efforts for around four to six months. Here are some tips to get you started off in the right direction.

Good content is vital

The importance of good content is high from just about every angle of marketing. The Internet continues to become an increasingly competitive environment. If you do not provide visitors to your site with high quality and engaging content, they will simply go elsewhere.

From an SEO point of view, ever since Google Panda became a reality, in 2011, the quality of content has been part of Google’s algorithm. If you do not ensure that you have good content on your website your search engine ranking will be adversely affected; it’s as simple as that.

Mobile optimisation should not be neglected

Putting aside search engines for one minute; if your website if not optimised for mobile use, you risk losing out on a substantial potential audience. The impending arrival of Google’s mobile first indexing makes this optimisation even more important. When mobile first indexing arrives, Google will use your mobile web presence when it makes decisions regarding your search engine ranking. You can see that mobile optimisation is important from both a customer experience and SEO point of view.

Why paying attention to good navigation is vital

Customer experience is again an important factor, when it comes to ensuring that your website navigation is clear and straightforward. People should be able to access the information they need by simply clicking a call to action, or selecting a topic from a well-constructed homepage menu. If they are not able to do this, they are likely to become disillusioned with the experience and there is a good chance they will look elsewhere.

Navigation is also an important part of SEO optimisation. If Google is able to recognise the connections between the pages of your website you are more likely to secure a higher ranking.

As you can see, the SEO tasks you should concentrate on in 2017 and beyond, are also important when it comes to user experience. People tend to think of SEO and user experience as disparate concerns, but this is definitely not the case. If you pay attention to the areas of SEO we have identified, you will also be helping to improve the user experience of your website.

Four Top SEO Tips For First Time WordPress Users

By The Editorial Team

On March 15, 2016

In Tutorials

If you are setting up your first WordPress website or blog, it can be very easy to become overwhelmed with making sure that the site has an awesome theme, is responsive to different devices, has a great navigational system and so on. But the harsh truth is that Google, Bing, Yahoo and the likes really couldn’t care less about your pretty design – the search engines take some design elements into account, but the deciding of where you land in the rankings is ultimately down to SEO. The following tips are those that many WordPress first-timers overlook when it comes to their site’s SEO, resulting in poor search results and not much luck for their site when it comes to traffic.

Content is King

You’ve probably heard the phrase ‘content is king’ thrown around on the internet in various blog posts and forums, but the fact is that it’s actually true. Good quality content is the ruling factor of any SEO strategy, and using high-quality content marketing strategies is also one of the most effective ways to drive traffic to your website or blog. However, when using content for SEO it’s vital that you don’t write the content for search engines. This can be quickly picked up by crawlers and could do you more harm than good. Instead, write your content for visitors first and foremost.

Name Your Images Wisely

Google and other search engines also take images into account when it comes to calculating where you stand in the rankings. Because Google displays both images and text on its search results page, it draws on relevant images in the post itself which are linked to the corresponding page on your site. Instead of using generic names for images such as image.jpg, use keywords that are relevant to a specific subject.

Choose an SEO Friendly Theme

There are literally thousands of WordPress themes out there to choose from, both from the selections offered by WordPress themselves to others created by third-party designers. When you’re searching for the perfect WordPress theme for your site, it’s important to take more into account than simply the way it looks. Some themes use a lot more code than others, meaning that search engine crawlers will need to wade through the source code in order to find the relevant content. The more code a theme has, the less content and keyword density. The performance of a website is an important factor when it comes to ranking, making fast performing themes amongst the best to choose from.

Use Social Networking

Adding your posts to social networks such as Facebook and Twitter is another effective method of improving the SEO of your WordPress site. If you’re unsure of how to use social media effectively for SEO, Digital Marketing NY agencies can help. When updating your social media, don’t just link to your own posts – promote other posts and sites which you like as this will gain you respect and more importantly, links back to your site.

Do you have any great SEO tips to add? Leave a response in the comments.

Top 5 Best SEO Plugins For WordPress

By The Editorial Team

On May 13, 2015

In Plugins

WordPress is a website which offers you free services for creating your own website or your own blog. It is a very good CMS platform that gives you the capacity to easily publish, edit, modify content, organize and delete digital information from a main interface and it has free hosting and support. WordPress offers many free customizable designs and themes for its users. It has many easy to use features that comprise of the SEO plugins that help you in boosting you SERP rankings. These SEO plugins are what makes WordPress function for its millions of users.

There are many kinds of SEO plugins for WordPress. However, not all of them function in the same way. Some have specialized uses for whatever issue you might encounter in boosting your SERP. These different SEO plugins may offer you different services for certain concerns of using WordPress. All you need to do is choose WordPress on-page optimization services, tools and plugins best suit your needs. You can work with free or premium SEO plugins, however, some paid or premium plugins may work better than free ones.

WordPress SEO by Yoast

WordPress SEO by Yoast is one of the wholesome plugins for working with WordPress. This plugin handles and takes care of almost every aspect related to SEO’s in yourWordPress blog. It offers many features that you can use for your different needs. With Yoast, you can control the indexing of your blog, you can handle Meta values for homepage and single posts, Google Authorship, create a sitemap file for import and export functionality and have Social Integration.

Social SEO (Pro)

This plugin is a paid SEO plugin for WordPress. This particularly helps in boosting SERP ranks for blogs by targeting social SEO. It provides complete social media optimization and gets your site a Google Authorship and Publisher Status quickly. It integrates Social media into everything they which helps the user to have greater range in presence with social media and sites. It offers the user open graph tags, different Meta cards including Twitter and many other tags that help your blog to have a better optimized Social SEO.

All-In-One SEO

All in On SEO Pack is a similar plugin with Yoast that offers a variety of features for your work in WordPress. Just like Yoast, it provides services for your different needs. The difference however is that All in One SEO Pack offers Google analytics support and also specialized SEO support and integration for e-commerce websites. It has optimizes navigational links and advanced conical URLs. It automatically adjusts your title for better search engine coherence. It also avoids publications with similar content found on WordPress.

Google XML Sitemaps SEO

One of the most common problems that arise that you can encounter in WordPress is the issue of facing a 404 error. Google XML Sitemaps plugin guides search bots into links that are not dead. It optimizes working URLs and helps your WordPress avoid certain dead links and such. Google XML Sitemaps makes an XML sitemap which guides search engines to better index the contents of your website and better understand its structure. It also automatically alerts and pings search engine bots when you successfully publish new post about new content on you blog.

SEO Friendly Images

One of the necessary things to do in WordPress is updating images with proper ALT and TITLE attributes for SEO needs and reasons. It introduces your image files to different search engines, which optimizes the connection of a user search for a certain image. This determines the match for the search and the accurate and proper picture.