Small businesses that rely simply on the social media as the form of their online presence are missing out on many benefits of the Internet (Forbes, Nov 2013). Therefore, it is obvious that you need a website if you want to help your small business grow. WordPress is an excellent tool for this and there is some cool plug-ins that you can use to make an awesome website.
Plug-ins for a Faster Website
You only have a dozen or so seconds to hook your visitor to your website. Do not waste that precious time on the upload of your website. You need plug-ins that makes this process faster and easier. Among the most used and most popular plugins to do this is the WP Smush It which resizes your photos before you upload them. In this way they do not slow down the upload. More technical stuff will be sorted out with W3 Total Cache that will definitely speed things up.
Comment Moderating Plug-ins
Aksimet is one of those plug-ins that website users sweat by. It removes spam content and spam comments before they even appear on your comment section. Also, CommentLuv is important for those that want to develop and nurture the feeling of community between the website owners and users. Quality commenting, networking and online presence is all a part of recipe for success.
Business Specific Plug-ins
Each of the businesses has its own specific needs. If you dig through the available plugins, you will definitely find something that will make your reach out more effective. For example, if you organize events, you can find a WordPress even ticketing plugin that makes selling tickets easier. WooCommerce can allow you to accept many paying options through your website if your business is about e-commerce.
Good SEO is essential if you want to have a successful site that has a lot of traffic. Different plug-ins help you with this is different ways. For example, nothing hurts you more than broken links on your website. Broken Link Checker will fix that for you. Moreover, 404 to Start will let you redirect all non-existent page searches to a page of your choice. On the other hand, Yoast is a very extensive plug in that does wonders with helping your site become more visible to search engines. Marketing Optimizer is very popular among the WordPress users for its ability to sum up all that is needed to help you organize good marketing campaigns.
Social Network Plug-ins
Integrating your social networks into your website is very important. Facebook Comments is one of the first plug-ins that you need. Tweet This will allow your visitors to Tweet the content found on your website easily. Besides these, you need to explore the available plugins and place the social media buttons on your site, as well, allowing the visitors to connect with you on the social media.
Different types of plug-ins do different things for you and your business. However, in the sea of amazing features, you need to be careful about just how many of them do you need or use. Too many can block your website and make it too slow and too heavy. To avoid this, think your choices through and install those that are necessary.