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Surprising Ways To Drive Traffic To Your Website

Image Source: Pexels

It is understandable how we are getting more fixated on gadgets as our confinement continues due to the pandemic. People now browse their computers and phones more compared to pre-pandemic times. Because of this, many businesses are going online and adapting to the latest trend. As such, it is no surprise that competition in web content creation is becoming tighter.

The challenge now is not only about increasing web traffic. Yes, your primary goal is to increase your web viewers. But what matters more is making your viewers keep coming back to your website. Reaching your target audience is a good thing, but creating a bond with them is far essential.

Here, we will talk about the surprisingly excellent web content you can create. We will also give the vital elements your website must have to make this content work. 

Memes

Do not underestimate the power of laughter to ease your tension. Viral and hilarious content can power up your website traffic. For many people, memes are a digital version of inside jokes. And even you can maximize its potential to market your content and products.

Amid the pandemic, chilling out with our friends is something we miss. But with memes, we can reminisce about the funny moments in our lives. A single photo can make your viewers laugh their hearts out and go through your content further. In a 2019 study, 74% of people shared memes to make people smile or laugh.

Moreso, you have to understand that the majority of web users now are Millennials and Gen Zs. Believe it or not, memes are more appealing to them. In the same study, 43% of those aged 13-17 and 56% of 18-20 were following meme accounts or websites. And for many younger consumers, memes are a vast form of entertainment.

Taken from YPulse

Tutorials and DIYs

People are curious. But, we are often busy with a lot of things. As such, the current scenario allowed us to explore some things we know nothing about. How to do this, repair this, and make your own are common questions on search engines.

You can do magic on your product by integrating it with the content. For example, you can make a tutorial on creating something using the product you are selling. In that way, you will gain more visitors and entice more customers. Also, you can innovate or make uncommon yet efficient things using your product.

Product Reviews

The toll of the pandemic paved the way for the emergence of small businesses on the internet. Now, online products and services are almost everywhere. With the still-recovering economy, prices and wages are not as stable as before. Thus, it is no wonder that people are shifting to market newcomers. 

In a recent study, 39% of consumers said they increased their online purchases in 1Q 2021. Even so, people are still careful as scams and fake products are becoming more rampant. As such, people want to make sure that the products they want to buy are legit. Posting reviews on your products can boost more viewers and increase your credibility.

Now that we are shifting towards digital marketing, online reviews are now a staple. Once the IoT era peaks, it will increase its appeal as more products will be connected to the internet.

Taken from Digital Marketing Community

Top 10s and 20s

People love trivia and rankings. Who doesn’t? For every category, we list candidates and rank them according to our preferences. That is why different websites rank different products, services, and everything. You may start within your niche before you expand. But your web rankings must remain related to your theme and products.

For example, WatchMojo began ranking various movies and TV shows. Now, we can see that it covers a wide range of topics. It expands to actors and actresses, and music of different genres, and even music. But, it remains within its niche.

The same goes for your product or services. You may start ranking things you can relate to what your web offers. As time goes by, you may expand your topic coverage but remain within your niche.

Visuals

Videos, photos, and infographics are vital in your web content. Imagine your web is full of words and texts only. Sure, your explanation is straightforward and comprehensive. But, reading a long post without photos, infographics, and videos can be tedious.

These are visual representations that will add appeal to your content. For example, your post is all about tutorials or product reviews. It is best if you include the actual photo or video of your products. Even if you do it online, adding these things will make your content more tactile and appealing. If you have statistics on your post, it is good to have infographics so readers can understand it better.

Even when dealing with new things, visuals play a crucial role in learning them in the simplest way. Sixty-five percent of the global population are visual learners, while 30% are auditory learners. With videos, both our visual and auditory senses are working. It is no surprise why people love watching videos when trying to learn a new recipe or project.

Simple Tips to Boost Traffic

Things do not end with what appears on your website. You have to be clever to know how to boost your website searches. It is a good thing that you can find many fantastic ideas at local technology or WordPress meetups, and events such as WordCamp US. Below are some essential tips for marketing your website.

Know Your Audience

Knowing your audience is a primary step in increasing your web appeal, as cliché as it may sound. You have to know first the demographics and to whom you want to offer your products and services. If you are doing it online, you have to know how to entice people in different age brackets. Doing so will help you create marketing strategies.

Taken from Statista

Be Subtle

Do not be too overt. Your primary goal should be to educate, not sell. People often do not want to be marketed or sold to, so observe subtlety.

Make Things Clear and Concise

Avoid jargon and other highfalutin words. If you wish to get your viewer’s attention, make your sentences as simple as possible. It is more critical when posting product reviews and tutorials. In that way, people will understand it better and may gear towards your website.

Also, post your content in small chunks. In that way, readers will not get bored and can scan it in a short time. You can do it in a modular or per-chapter format rather than linear.

Seek Help from a Copywriter

Having a copywriter is not only about grammar and sentence structures. Seek help from those who can bring your texts and photos to life and pique the interest of your viewers.

SEO Matters

From the title and meta descriptions to your content and hyperlinks, focus on one keyword. Use the best practices to boost traffic on your website.

It can be challenging to drive traffic now that website creation is faster than before. But with proper practices and strategies, you can go head to head with others. Sure, it will take time for a newcomer like you. But as long as you do the right thing and put your heart into it, it will pay off in no time.

Textures In Website Designs For Your Inspiration

Here in this article, we have showcased the best website designs texture for your inspiration. Hope you like the list.

The Farmer & Chef

The Farmer & The Chef

[Visit]

Old Town Spice

Old Town Spice

[Visit]

Ready To Inspire

Ready To Inspire

[Visit]

Artifact Coffee

Artifact Coffee

[Visit]

Jarritos

Jarritos

[Visit]

Bel 50

Bel 50

[Visit]

The Kettle

The Kettle

[Visit]

Textures In Website Designs

Here in this article, we have showcased the textures in website designs.

Free People

Free People

[Visit]

Uinta Brewing

Uinta Brewing

[Visit]

Ready To Inspire

Ready To Inspire

[Visit]

Artifact Coffee

Artifact Coffee

[Visit]

Jarritos

Jarritos

[Visit]

Bel 50

Bel 50

[Visit]

Website Building Basics: A Quick Guide

With many businesses transitioning to the Internet, having a company website is becoming more of a necessity than a choice. The good news is, you don’t need to hire a tech whizz or purchase state-of-the-art tools to make one.

The Essential Steps

Most guides will tell you that there are eight stages between you and a functional, actionable website. In a nutshell, here are the steps you’ll have to take:

  1. Defining the website purpose
  2. Latest design trend research
  3. Picking a platform
  4. Customizing a template
  5. Developing your branding strategy
  6. Adding and optimizing content
  7. Publishing the website
  8. Analysis and improvement

If you’re inexperienced, each stage will require in-depth research. While you do it, abiding by the following rules can boost your efficiency.

User-Centric Design

When imagining the page you want to create, consider the people who’ll use it.

In general, customers glance at new sites, click on the first thing that catches their interest, and disregard the rest. So, your design must be user-centric, with useful, engaging, and clickable elements.

The basics of user behaviour for you to understand and keep in mind include:

  • They scan text, not read it
  • They are impatient
  • They appreciate quality and credibility
  • They want to have control

As a rule of thumb, make your page straightforward, usable, self-explanatory, and unobtrusive.

Website design conventions can help you a great deal. You might think that a conventional site scheme results in a boring product, but templates reduce the learning curve. You don’t have to follow them to the T but apply all the basic principles.

Efficient Writing

The writing style of your website content needs to match user preferences and browsing habits. They won’t read promotional writing or long blocks of text without images, keywords and marked elements.

What this means for you is that using concise phrases is critical, especially on the landing page. Make the layout scannable with content divided into categories, multiple heading levels and visual elements.

Moreover, when incorporating any call-to-action, do so naturally. Sounding too promotional can make people browse elsewhere.

Here, you also have to remember that the specifics highly depend on your target audience and product. As experts from clickintelligence.co explain, understanding your industry and target demographics lets you create campaigns that the right people will see.

Tested Elements Only

Finally, the TETO principle should be a must in your book. Testing before launching can help you avoid common pitfalls and create a positive first impression.

Start by checking the usability. You can do so by having people with little website experience browse through it.

Once you design an element, test it, and if you find an issue, perform another inspection after you resolve it. You might overlook some essential elements or errors during the first round.

Ideally, you’ll also have another person to review the code. If you’re creating the website yourself, after you’ve worked on it for a while, you won’t be able to spot all the flaws. A fresh set of eyes will pick up things you may have glanced over.

Conclusion

Remember – the effectiveness of your web design is for your users to tell, not yourself. Make it look good and easy to use, and you’ll yield much better results in the long run. Apply this guide to your ideas to make them come to life in a user-friendly way that promises success.

Textures In Website Designs For Your Inspiration

Adding textures in website designs will result in adding its presence to a whole new level. The reason is simple as such effects are loved by people in great numbers. With the same thought, here I have showcased the examples of textures in website design for your inspiration.

The Farmer & Chef

The Farmer & The Chef

[Visit]

Old Town Spice

Old Town Spice

[Visit]

The Kettle

The Kettle

[Visit]

Green Mustache

Green Mustache

[Visit]

Leaders

Leaders

[Visit]

Maptia

Maptia

[Visit]

PotBelly

Potbelly

[Visit]

Free People

Free People

[Visit]

Uinta Brewing

Uinta Brewing

[Visit]

Ready To Inspire

Ready To Inspire

[Visit]

Artifact Coffee

Artifact Coffee

[Visit]

Jarritos

Jarritos

[Visit]

Bel 50

Bel 50

[Visit]

5 Types Of WordPress Plug-Ins For Business Websites

WordPress

Small businesses that rely simply on the social media as the form of their online presence are missing out on many benefits of the Internet (Forbes, Nov 2013). Therefore, it is obvious that you need a website if you want to help your small business grow. WordPress is an excellent tool for this and there is some cool plug-ins that you can use to make an awesome website.

Plug-ins for a Faster Website

You only have a dozen or so seconds to hook your visitor to your website. Do not waste that precious time on the upload of your website. You need plug-ins that makes this process faster and easier. Among the most used and most popular plugins to do this is the WP Smush It which resizes your photos before you upload them. In this way they do not slow down the upload. More technical stuff will be sorted out with W3 Total Cache that will definitely speed things up.

Comment Moderating Plug-ins

Aksimet is one of those plug-ins that website users sweat by. It removes spam content and spam comments before they even appear on your comment section. Also, CommentLuv is important for those that want to develop and nurture the feeling of community between the website owners and users. Quality commenting, networking and online presence is all a part of recipe for success.

Business Specific Plug-ins

Each of the businesses has its own specific needs. If you dig through the available plugins, you will definitely find something that will make your reach out more effective. For example, if you organize events, you can find a WordPress even ticketing plugin that makes selling tickets easier. WooCommerce can allow you to accept many paying options through your website if your business is about e-commerce.

SEO Plug-ins

Good SEO is essential if you want to have a successful site that has a lot of traffic. Different plug-ins help you with this is different ways. For example, nothing hurts you more than broken links on your website. Broken Link Checker will fix that for you. Moreover, 404 to Start will let you redirect all non-existent page searches to a page of your choice. On the other hand, Yoast is a very extensive plug in that does wonders with helping your site become more visible to search engines. Marketing Optimizer is very popular among the WordPress users for its ability to sum up all that is needed to help you organize good marketing campaigns.

Social Network Plug-ins

Integrating your social networks into your website is very important. Facebook Comments is one of the first plug-ins that you need. Tweet This will allow your visitors to Tweet the content found on your website easily. Besides these, you need to explore the available plugins and place the social media buttons on your site, as well, allowing the visitors to connect with you on the social media.

Different types of plug-ins do different things for you and your business. However, in the sea of amazing features, you need to be careful about just how many of them do you need or use. Too many can block your website and make it too slow and too heavy. To avoid this, think your choices through and install those that are necessary.

Moving WordPress From One Domain To Another

Transfer

In real it isn’t that much difficult to move whole of your WordPress website from one domain to another if all the steps followed properly. You will find plenty of resources over the web which talks about the topic, but moving a step further, we will be discussing on how one can move their WordPress website from one domain to another without losing anything on search engine front (i.e. SEO front).

Note: If you want to move your WordPress website from one server to another, then we recommend reading our earlier tutorial on this, which can be found at: How To Move A WordPress Site From One Server To Another?

Raising The Heat

There are high possibilities that you will get lost on doing this website moving transition from one domain to another, as well as results in nothing but risking all your hard work which in turn will ends up in affecting your search engine rankings. Not only this, but chances are there that your search traffic will also get affected as well. The process is simple, but as mentioned above, it needs to done with proper care.

On Starting Line – A Full Backup

You are about to begin the process. We assume here that your WordPress site setup is on example1.com and you are planning to migrate it to example2.com. Further, we are also assuming that you have a web hosting account setup and are much aware of web hosting control panel. Last, but not the least, we also assume that you know on how to use FTP (the file transfer protocol).

As from day one till now, we are always asking you take a full complete backup before you make yourself enter into such hefty transfer transitions. Create a full backup of your WordPress website. Doing so, there are plenty of plugins available for that – both free and paid options.

Suggested Reading: 7 Best Free Backup Plug-ins For WordPress

In The Race – Moving Your WordPress Website

Since you done with complete backup, now it’s time to start the domain migration process. We suggest you to download, install and activate the plugin called the Duplicator plugin on your old domain site example1.com.

Once activated, click on the new package create button followed by creating a duplicator package of your WordPress website. On clicking on the create button, the duplication process starts. Once the process completed, a zip package will get created, containing all your WordPress database and files.

On completion of this, you will then move to Duplicator package screen from where which you can download both the package and installer files on your computer. Next, connect FTP via your new site example2.com. Keep a note here that your root directory is completely empty with nothing into in it.

Now upload the installer.php file and your package zip file to your new site example2.com. Once done, simply launch the installer.php in a web browser. Add the required asked database information now for the new site and check on the box of Table removal.

Do keep a note here that your database is empty. Now, check on the box saying “I have read warning and notices” and click on the “Run Deployment” button. The plugin’s installer script will now install your database from old site example2.com. Now you are ready to install your themes and plugins.

On completion of the process, you will be notified the updated page where you are required to add an updated URLs. Although the plugin helps you identifying the URLs itself but its best to do it manually and once done, simply update it.

Finishing Line – Post Installation Steps

Since now you done with whole domain movement transition process, now re-save your WordPress permalinks.  Enter your login credentials in your new site example2.com’s WP-admin which you was using on your old site example1.com. Update the permalink by going to Settings >> Permalinks and you are done.

Now, delete the following files by going into the root directory using FTP: the installer.php, installer-data.sql and the installer-log.txt files. Followed by this, check on final stances like if there are any broken links, missing images, posts and pages with adding the proper redirects and notifying the search engines to keep all your search engines ranking same.

Photo Credit: Flickr/Alquiler de Coches

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Fullscreen Video Websites To Inspire You

Here in this article, we have showcased the inspiring fullscreen video websites examples for you. Hope you like the list.

Ultranoir

Ultranoir

[Visit]

Reserved – Black collection

Reserved - Black collection

[Visit]

Films by Brett Johnson

Films by Brett Johnson

[Visit]

Diesel Island

Diesel Island

[Visit]

Novembro

Novembro

[Visit]

Maerskfleet

Maerskfleet

[Visit]

Scotch and Soda

Scotch and Soda

[Visit]

360 Langstrasse

360 Langstrasse

[Visit]

Gin Lane Media

Gin Lane Media

[Visit]

EGO Argentina

EGO Argentina

[Visit]

Epopee

Epopee

[Visit]

Getting Your WordPress Site ‘System Information’ Quickly

System Snapshot Report

Quite a time when you feel a need on to find out your WordPress hosting environment system information, including PHP version installed, filesize limits, among others. While you can grab all this information by simply entering into your hosting provider’s cPanel or WHM or Windows panel on offer BUT to ease the job, we have got a plugin for you to use.

To do so, please install and activate the plugin name System Snapshot Report plugin. There is nothing you have about on technical side. Just simply on activation, all you have to do is to go to Tools >> Snapshot area in your WordPress dashboard and the information will be there in front of you.

Plugin To Use: System Snapshot Report

The plugin provides a snapshot of data to anyone who has been looking for assistance on better determining possible issues. The plugin is a utility plugin and provides you with system and WP specific data for support or troubleshooting. It does not actually diagnose any issues, or fix any underlying problems. It is simply for data collection purposes.

More Info | Download

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