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It is understandable how we are getting more fixated on gadgets as our confinement continues due to the pandemic. People now browse their computers and phones more compared to pre-pandemic times. Because of this, many businesses are going online and adapting to the latest trend. As such, it is no surprise that competition in web content creation is becoming tighter.
The challenge now is not only about increasing web traffic. Yes, your primary goal is to increase your web viewers. But what matters more is making your viewers keep coming back to your website. Reaching your target audience is a good thing, but creating a bond with them is far essential.
Here, we will talk about the surprisingly excellent web content you can create. We will also give the vital elements your website must have to make this content work.
Do not underestimate the power of laughter to ease your tension. Viral and hilarious content can power up your website traffic. For many people, memes are a digital version of inside jokes. And even you can maximize its potential to market your content and products.
Amid the pandemic, chilling out with our friends is something we miss. But with memes, we can reminisce about the funny moments in our lives. A single photo can make your viewers laugh their hearts out and go through your content further. In a 2019 study, 74% of people shared memes to make people smile or laugh.
Moreso, you have to understand that the majority of web users now are Millennials and Gen Zs. Believe it or not, memes are more appealing to them. In the same study, 43% of those aged 13-17 and 56% of 18-20 were following meme accounts or websites. And for many younger consumers, memes are a vast form of entertainment.
Taken from YPulse
People are curious. But, we are often busy with a lot of things. As such, the current scenario allowed us to explore some things we know nothing about. How to do this, repair this, and make your own are common questions on search engines.
You can do magic on your product by integrating it with the content. For example, you can make a tutorial on creating something using the product you are selling. In that way, you will gain more visitors and entice more customers. Also, you can innovate or make uncommon yet efficient things using your product.
The toll of the pandemic paved the way for the emergence of small businesses on the internet. Now, online products and services are almost everywhere. With the still-recovering economy, prices and wages are not as stable as before. Thus, it is no wonder that people are shifting to market newcomers.
In a recent study, 39% of consumers said they increased their online purchases in 1Q 2021. Even so, people are still careful as scams and fake products are becoming more rampant. As such, people want to make sure that the products they want to buy are legit. Posting reviews on your products can boost more viewers and increase your credibility.
Now that we are shifting towards digital marketing, online reviews are now a staple. Once the IoT era peaks, it will increase its appeal as more products will be connected to the internet.
Taken from Digital Marketing Community
People love trivia and rankings. Who doesn’t? For every category, we list candidates and rank them according to our preferences. That is why different websites rank different products, services, and everything. You may start within your niche before you expand. But your web rankings must remain related to your theme and products.
For example, WatchMojo began ranking various movies and TV shows. Now, we can see that it covers a wide range of topics. It expands to actors and actresses, and music of different genres, and even music. But, it remains within its niche.
The same goes for your product or services. You may start ranking things you can relate to what your web offers. As time goes by, you may expand your topic coverage but remain within your niche.
Videos, photos, and infographics are vital in your web content. Imagine your web is full of words and texts only. Sure, your explanation is straightforward and comprehensive. But, reading a long post without photos, infographics, and videos can be tedious.
These are visual representations that will add appeal to your content. For example, your post is all about tutorials or product reviews. It is best if you include the actual photo or video of your products. Even if you do it online, adding these things will make your content more tactile and appealing. If you have statistics on your post, it is good to have infographics so readers can understand it better.
Even when dealing with new things, visuals play a crucial role in learning them in the simplest way. Sixty-five percent of the global population are visual learners, while 30% are auditory learners. With videos, both our visual and auditory senses are working. It is no surprise why people love watching videos when trying to learn a new recipe or project.
Things do not end with what appears on your website. You have to be clever to know how to boost your website searches. It is a good thing that you can find many fantastic ideas at local technology or WordPress meetups, and events such as WordCamp US. Below are some essential tips for marketing your website.
Knowing your audience is a primary step in increasing your web appeal, as cliché as it may sound. You have to know first the demographics and to whom you want to offer your products and services. If you are doing it online, you have to know how to entice people in different age brackets. Doing so will help you create marketing strategies.
Taken from Statista
Do not be too overt. Your primary goal should be to educate, not sell. People often do not want to be marketed or sold to, so observe subtlety.
Avoid jargon and other highfalutin words. If you wish to get your viewer’s attention, make your sentences as simple as possible. It is more critical when posting product reviews and tutorials. In that way, people will understand it better and may gear towards your website.
Also, post your content in small chunks. In that way, readers will not get bored and can scan it in a short time. You can do it in a modular or per-chapter format rather than linear.
Having a copywriter is not only about grammar and sentence structures. Seek help from those who can bring your texts and photos to life and pique the interest of your viewers.
From the title and meta descriptions to your content and hyperlinks, focus on one keyword. Use the best practices to boost traffic on your website.
It can be challenging to drive traffic now that website creation is faster than before. But with proper practices and strategies, you can go head to head with others. Sure, it will take time for a newcomer like you. But as long as you do the right thing and put your heart into it, it will pay off in no time.