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It is understandable how we are getting more fixated on gadgets as our confinement continues due to the pandemic. People now browse their computers and phones more compared to pre-pandemic times. Because of this, many businesses are going online and adapting to the latest trend. As such, it is no surprise that competition in web content creation is becoming tighter.

The challenge now is not only about increasing web traffic. Yes, your primary goal is to increase your web viewers. But what matters more is making your viewers keep coming back to your website. Reaching your target audience is a good thing, but creating a bond with them is far essential.

Here, we will talk about the surprisingly excellent web content you can create. We will also give the vital elements your website must have to make this content work. 

Memes

Do not underestimate the power of laughter to ease your tension. Viral and hilarious content can power up your website traffic. For many people, memes are a digital version of inside jokes. And even you can maximize its potential to market your content and products.

Amid the pandemic, chilling out with our friends is something we miss. But with memes, we can reminisce about the funny moments in our lives. A single photo can make your viewers laugh their hearts out and go through your content further. In a 2019 study, 74% of people shared memes to make people smile or laugh.

Moreso, you have to understand that the majority of web users now are Millennials and Gen Zs. Believe it or not, memes are more appealing to them. In the same study, 43% of those aged 13-17 and 56% of 18-20 were following meme accounts or websites. And for many younger consumers, memes are a vast form of entertainment.

Taken from YPulse

Tutorials and DIYs

People are curious. But, we are often busy with a lot of things. As such, the current scenario allowed us to explore some things we know nothing about. How to do this, repair this, and make your own are common questions on search engines.

You can do magic on your product by integrating it with the content. For example, you can make a tutorial on creating something using the product you are selling. In that way, you will gain more visitors and entice more customers. Also, you can innovate or make uncommon yet efficient things using your product.

Product Reviews

The toll of the pandemic paved the way for the emergence of small businesses on the internet. Now, online products and services are almost everywhere. With the still-recovering economy, prices and wages are not as stable as before. Thus, it is no wonder that people are shifting to market newcomers. 

In a recent study, 39% of consumers said they increased their online purchases in 1Q 2021. Even so, people are still careful as scams and fake products are becoming more rampant. As such, people want to make sure that the products they want to buy are legit. Posting reviews on your products can boost more viewers and increase your credibility.

Now that we are shifting towards digital marketing, online reviews are now a staple. Once the IoT era peaks, it will increase its appeal as more products will be connected to the internet.

Taken from Digital Marketing Community

Top 10s and 20s

People love trivia and rankings. Who doesn’t? For every category, we list candidates and rank them according to our preferences. That is why different websites rank different products, services, and everything. You may start within your niche before you expand. But your web rankings must remain related to your theme and products.

For example, WatchMojo began ranking various movies and TV shows. Now, we can see that it covers a wide range of topics. It expands to actors and actresses, and music of different genres, and even music. But, it remains within its niche.

The same goes for your product or services. You may start ranking things you can relate to what your web offers. As time goes by, you may expand your topic coverage but remain within your niche.

Visuals

Videos, photos, and infographics are vital in your web content. Imagine your web is full of words and texts only. Sure, your explanation is straightforward and comprehensive. But, reading a long post without photos, infographics, and videos can be tedious.

These are visual representations that will add appeal to your content. For example, your post is all about tutorials or product reviews. It is best if you include the actual photo or video of your products. Even if you do it online, adding these things will make your content more tactile and appealing. If you have statistics on your post, it is good to have infographics so readers can understand it better.

Even when dealing with new things, visuals play a crucial role in learning them in the simplest way. Sixty-five percent of the global population are visual learners, while 30% are auditory learners. With videos, both our visual and auditory senses are working. It is no surprise why people love watching videos when trying to learn a new recipe or project.

Simple Tips to Boost Traffic

Things do not end with what appears on your website. You have to be clever to know how to boost your website searches. It is a good thing that you can find many fantastic ideas at local technology or WordPress meetups, and events such as WordCamp US. Below are some essential tips for marketing your website.

Know Your Audience

Knowing your audience is a primary step in increasing your web appeal, as cliché as it may sound. You have to know first the demographics and to whom you want to offer your products and services. If you are doing it online, you have to know how to entice people in different age brackets. Doing so will help you create marketing strategies.

Taken from Statista

Be Subtle

Do not be too overt. Your primary goal should be to educate, not sell. People often do not want to be marketed or sold to, so observe subtlety.

Make Things Clear and Concise

Avoid jargon and other highfalutin words. If you wish to get your viewer’s attention, make your sentences as simple as possible. It is more critical when posting product reviews and tutorials. In that way, people will understand it better and may gear towards your website.

Also, post your content in small chunks. In that way, readers will not get bored and can scan it in a short time. You can do it in a modular or per-chapter format rather than linear.

Seek Help from a Copywriter

Having a copywriter is not only about grammar and sentence structures. Seek help from those who can bring your texts and photos to life and pique the interest of your viewers.

SEO Matters

From the title and meta descriptions to your content and hyperlinks, focus on one keyword. Use the best practices to boost traffic on your website.

It can be challenging to drive traffic now that website creation is faster than before. But with proper practices and strategies, you can go head to head with others. Sure, it will take time for a newcomer like you. But as long as you do the right thing and put your heart into it, it will pay off in no time.

With many businesses transitioning to the Internet, having a company website is becoming more of a necessity than a choice. The good news is, you don’t need to hire a tech whizz or purchase state-of-the-art tools to make one.

The Essential Steps

Most guides will tell you that there are eight stages between you and a functional, actionable website. In a nutshell, here are the steps you’ll have to take:

1. Defining the website purpose
2. Latest design trend research
3. Picking a platform
4. Customizing a template
5. Developing your branding strategy
6. Adding and optimizing content
7. Publishing the website
8. Analysis and improvement

If you’re inexperienced, each stage will require in-depth research. While you do it, abiding by the following rules can boost your efficiency.

User-Centric Design

When imagining the page you want to create, consider the people who’ll use it.

In general, customers glance at new sites, click on the first thing that catches their interest, and disregard the rest. So, your design must be user-centric, with useful, engaging, and clickable elements.

The basics of user behaviour for you to understand and keep in mind include:

• They scan text, not read it
• They are impatient
• They appreciate quality and credibility
• They want to have control

As a rule of thumb, make your page straightforward, usable, self-explanatory, and unobtrusive.

Website design conventions can help you a great deal. You might think that a conventional site scheme results in a boring product, but templates reduce the learning curve. You don’t have to follow them to the T but apply all the basic principles.

Efficient Writing

The writing style of your website content needs to match user preferences and browsing habits. They won’t read promotional writing or long blocks of text without images, keywords and marked elements.

What this means for you is that using concise phrases is critical, especially on the landing page. Make the layout scannable with content divided into categories, multiple heading levels and visual elements.

Moreover, when incorporating any call-to-action, do so naturally. Sounding too promotional can make people browse elsewhere.

Here, you also have to remember that the specifics highly depend on your target audience and product. As experts from clickintelligence.co explain, understanding your industry and target demographics lets you create campaigns that the right people will see.

Tested Elements Only

Finally, the TETO principle should be a must in your book. Testing before launching can help you avoid common pitfalls and create a positive first impression.

Start by checking the usability. You can do so by having people with little website experience browse through it.

Once you design an element, test it, and if you find an issue, perform another inspection after you resolve it. You might overlook some essential elements or errors during the first round.

Ideally, you’ll also have another person to review the code. If you’re creating the website yourself, after you’ve worked on it for a while, you won’t be able to spot all the flaws. A fresh set of eyes will pick up things you may have glanced over.

Conclusion

Remember – the effectiveness of your web design is for your users to tell, not yourself. Make it look good and easy to use, and you’ll yield much better results in the long run. Apply this guide to your ideas to make them come to life in a user-friendly way that promises success.